Social media is crowded with tools, tactics and toys to distract all but the most disciplined organizations. If you want real business success, you need to develop a social media strategy to keep you honest and focused. At BIGWOWWEE, we present a straightforward, step-by-step guide to get you well started on the path to social media success.
A successful Social Media campaign should help you to engage and connect with your audience. If managed correctly, your conversion rates will increase, resulting in stronger brand recognition.
Increased Business Exposure
Facebook and Twitter alone reportedly serve 1.5 billion users globally. Social media allows your business to extend well beyond the immediate geographic area. With social media you can cross county, state, and even national lines.
Insight About Your Customers
Social media provides limitless opportunities for you to interact with current and potential customers. You have the ability to engage customers in real-time conversations about your mission, products, events, and services.
Reduced Marketing Expenses
Social media is an extremely cost-efficient marketing choice when compared with other budget-draining advertising techniques. And the results generated from social media marketing is extremely fruitful as well, thanks to the personal approach it provides.
The targeting Facebook, Twitter and even LinkedIn’s paid advertising platforms provides to reach customers is incredible. You can search and find target audience for whom you can create a tailor made marketing campaign exhibiting an almost immediate increase in lead generation.
One of the great things about social media is that you are able to focus the bulk of your efforts on those who actually have an interest in your company. This means you can gain more customers per marketing dollar. Are you starting to see a theme with using social media for business? Its extremely cost-effective and accurate.
Everything that happens on social media platforms happens in real time. That means social media participation gives businesses the opportunity to engage in advertising that is timely and relevant which gives you a distinct competitive edge. And since everything is also happening in a public forum, you can monitor exactly what your competitors are doing. Giving you that edge over the rest.
Strengthen Customer Loyalty
Social media can help you put a personal face on your business. Instead of just a company name, customers see you as a real person who listens to their concerns and delivers helpful feedback. This is where the quality of your social media posts really matters and where we come in.
Rise in Search Engine Rankings
And of course, there’s the all important search engine optimization (SEO). If your company has active social media accounts on multiple platforms, it can improve your rankings on search engines which will boost your visibility and potentially increase your profits.
Increased Website Traffic
All of these factors combined – customer loyalty, lead generation, exposure, etc. – will greatly increase the number of potential and current customers viewing your website (and I’m sure more website traffic, more leads and more sales are something you want, right?).
Regardless of the current size of your business, BIGWOWWEEs social media marketing experts can help your company experience and maintain growth.There are millions of potential customers using social media right now. So what are you waiting for?